When it comes to running a business, getting happy customers is the key to success, however, an even bigger task is getting them to come back. That’s where the importance of delivering great customer service comes into play and the reason being that good customer service makes your clients feel that you care about developing long-term business relationships with them as compared to just going after sales.
It means that for your business to succeed, you need to ensure that you provide high-quality customer service and care. Let us discuss 3 main benefits of offering excellent service to your clients.
Most happy customers will often talk about their experience when dealing with a business that offers excellent customer service. It means one effective marketing tool for your business is providing reliable customer service.
You’ll benefit from word of mouth marketing. Happy customers will tell their relatives, friends, colleagues and business acquaintances about how well your company takes care of them, which will mean additional advertising at no cost for your business.
Deal With Higher Prices
You may be operating a small business, which means that you may not be able to offer the low prices that the bigger competitors can. However, by providing excellent customer care service, you can offset the impact of your higher prices.
A recent study has shown small businesses that offer high-quality customer service can charge around 9% more for their services and products.
Bear in mind that repeat sales occur as a result of developing business relationships with happy customers and offering those customers the best customer service possible.
For instance, taking simple steps such as sending a thank you email after every purchase will make your clients feel appreciated. The result is that they will most likely come back.
Providing exceptional customer service has many benefits to businesses. It leads to increase in morale among your team members since they will be serving happy customers and improved sales as a result of word of mouth marketing from your repeat customers.
Below is a letter we recently received at Icon Flexpack about the way we have been working with one of our customers, our focus on customer service has ensured this client comes back year after year.